Google Instant

What is Google Instant?

Google Instant is a new search technique that shows results as you type. With Google Instant, People can get results as they type their queries. It is the smartest and fastest search that is Interactive, predictive and powerful.

Google introduce this new search technique

The key idea behind the invention of this search technique was that users type slowly, but read quickly. It is studied that users typically take 300 milliseconds between each keystrokes, but only 30 milliseconds (a tenth of the time) to read another word on the same page. It means that users can scan the results at the same time while they type.

Core features in Google Instant

Dynamic Results: In Google Instant, relevant search results are displayed dynamically as it shows results as you type. It offers you the quickest way to interact with desired search results. In this way, Google Instant can save 2-5 seconds per search.
Smarter Predictions: One of the key features in Google Instant is that it offers you smarter prediction than Google classic even when users don’t know exactly what they are looking for. As you type first character of your search term, Google Instant starts it’s magic and predict the rest of your query (in light gray text) before you finish typing. Now, it’s your time to see what you need? Scroll to search instead of type: Once you type your partial query then you don’t need to type whole search term, just scroll through predictions and see results instantly for each as you arrow down.

How different Google Instant from Google Classic?

The most obvious change is that Google Instant will provide more accurate and relevant content much faster in comparison to Google Classic because users don’t have to type full keyword or key-phrase term, or even press “search”.

Apart from its fast speed, another change is that seeing results as user type helps them to formulate a better search term by providing instant feedback. It means that users will also be guided, inspired and influenced by suggested queries until the results match exactly what they want. Both of the above changes make Google Instant quite different from Google Classic.

Core features in Google Instant

Dynamic Results: In Google Instant, relevant search results are displayed dynamically as it shows results as you type. It offers you the quickest way to interact with desired search results. In this way, Google Instant can save 2-5 seconds per search.
Smarter Predictions: One of the key features in Google Instant is that it offers you smarter prediction than Google classic even when users don’t know exactly what they are looking for. As you type first character of your search term, Google Instant starts it’s magic and predict the rest of your query (in light gray text) before you finish typing.
Scroll to search instead of type: Once you type your partial query then you don’t need to type whole search term, just scroll through predictions and see results instantly for each as you arrow down.

Impact of Google Instant on SEO

It’s quite early to predict the implications of Google instant on SEO. But, here are some of the observations regarding Google Instant that might affect SEO in the future. There may be some increment in impressions because site will appear several times until users finish their search query. With Google Instant, impressions will be measured in three ways.

As per the Google Classic, site is displayed in search results as a response to end users whenever they click on search button
Now according to the Google Instant, users start to type a term on Google and clicks on a link on the page.

Brand Stacking - Google is moving

One of Google’s other recent changes, and one that doesn’t seem to be getting as much attention as Instant, is Brand Stacking.

In case you need a crash course on Brand Stacking, it is essentially a change in Google’s algorithm in which branded search queries display multiple page one listings from the same domain. Historically, a site would be lucky to have 2 or 3 page one results for branded searches. With the implementation of Brand Stacking, that number has been as high six or even eight of the top search results.

Online reputation: Do you work with a brand that is constantly fighting negative reviews on page one of the search results? Brand stacking may end up working to your partner/client’s advantage because the brand’s domain may be able to push those negative reviews below the fold or to the second page.

1.Traffic: we make sure to verify that our partner/client sites are ranking in the top spot for branded queries. Why? First, it means that a client’s brand is being protected and is maintaining a visible branded status online. Second, and simply stated: having the top spot drives more traffic. Imagine if your partner/client website had six or eight of the top spots on the first page. Branded traffic to the site would most definitely increase.

2.Brand and Domain Awareness: Brand stacking allows the opportunity to take advantage of the “frequency effect.” The more an end user sees the domain on the page, the more likely it is that he or she will be able to recall the domain in the future without having to use a search engine. The benefit here? Not only are you going to have an increase in direct traffic, but the partner’s brand presence will be stronger, which can result in more leads, sales, conversions, etc. Implementation recommendation

Though all brands are not getting the same stacked results, the brands which are highly popular and have a domain authority with good back links surely stand a chance to rank for the first few searches on page 1.

It is quite obvious that once you get to know about a company and you are interested in its services or products you would like to conduct a brand research and know more about it. For that the social media sites will surely have the buzz around the brand available on their conversation pages but those again are opinions and preferences reflected in their tweets and like button counts but if the potential customer wants to know more about the company then he will surely want to know what the brand has to say.

Hence, the social media and this kind of domain stacking searches give the all round information to the user and the user can take an individual intelligent decision. As in the long run the user is responsible for his decision – the social media offers suggestions and opinions, the brand site

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Google Caffeine- How does it work?

What is Google Caffeine?

 
It is an indexing technology which provides 50% fresh content for a new search. According to Google whatever you are posting a blog or a forum, you can find your links much sooner after it is published on the World Wide Web.

Why Google introduce this new search indexing system?

Content on the web is blossoming. It is increasing not in size and numbers but with the number of images, videos and some real time updates. The WebPages are becoming more complex and people doing spamming in their content so; to provide the correct output to the user Google implemented this technology.

What is new in this indexing system?

Four major things are founded in this indexing system Speed, Accuracy, temporal relevancy and index size. Here we can define these points. 

Speed

– How fast the new indexing system load the results?

Accuracy

– Which set of results is more accurate to the user query?

Temporal Relevancy

– It make search better at capturing breaking news or it can index the new information.

Indexing Sixe

– How much data it can index?

Effect of Google Caffeine on SEO

Since Google announce the caffeine, SEO professionals have been running to make the appropriate changes in their website.

a. Page Load Time

– If we talk about the speed means page load time is going to play a big role now. It is standard to have a low page load time, about two second. This low time is more important after the caffeine implementation.

b. Keywords and Phrases

– If your website does not have relevant keywords then this can be problem for you website due to caffeine. This technique also filters the website which are spamming in the content of the website. 

c. Ads(Not SEO)

– Your PPC management is becoming more challenging Now because if your website loading time less you got low quality score which can’t run ads properly and you have to pay more.

What are the points a SEO need to take care?

-  Work on your website loading speed which can be a winning factor in near future. Your website should be quick in loading around in two seconds. 
-  Do not submit duplicate content into the same directories like if you are writing articles then you need to change your article about 10 to 15% every time when you are submitting an article into more than one directory. 
-  Use synonyms of the keywords when writing title of a website do not copy title of other websites.   
-  If your website has blog then write a post once in week to target your keywords but the content should be fresh and relevant.  

Black Hat and White Hat SEO

If you want a around for a search engine optimization firm to carry out some SEO work in your website, then make sure you select the appropriate color hat. There are a lot of companies that adopt a fast and unethical strategy to search engine marketing, known as black hat website positioning, while there are a smaller number or corporations that implement ethical search engine marketing work, often known as white hat SEO. The key to selecting the best color, which is obviously the white, is as follows…

White Hat SEO/Ethical SEO

White Hat SEO also known as ethical SEO comprises of practices approved by search engines. Almost every search engine has some predefined mechanism of searching and crawling through numerous web pages. Some of the most important things which drive traffic to a website and improve search engine rankings are quality back links from relevant websites, original content (with suitable density of keywords), and a search engine friendly website (with smallest amount possible clutters in code).

Formation of appropriate Meta Tags, links and image optimization, HTML code validation according to W3C standards, and removal of all scripts from the page makes a website search engine friendly. Without implementing these on-page optimization techniques, a website could not get probable search engine rankings and organic traffic.

Some of the most popular White Hat SEO tactics includes search engine submission, directory submission, article submission, social networking (using blogs, Face book, MySpace, LinkedIn, and Twitter), social media optimization, press release submission, and social bookmarking. Using YouTube and other popular tools.

Be careful before choosing SEO Company

Before you even think of taking over a search engine optimization company, the first thing is to buy around and see what’s out on the market. The same rules would apply in the event you have been to buy a new computer. You’ll take a look at a couple of models, prices and what each model has to offer. If a search engine optimization firm was to offer a service that may assure you high ranks, there’s a excellent chance they are carrying a black hat. No SEO company can guarantee high ranks since they don’t have any direct management over the search engines and their ranking algorithms. They’ll however point out that top ranks are highly achievable as a consequence of their previous success with other clients.

An important giveaway on a black hat search engine optimization firm is the way they might explain their services. If a company cannot go into detail on how they perform their work (which means they are very imprecise), and this involves justifying each step of their work, then it could be greatest to avoid their services.

A proper search engine optimization group might be more than pleased to elucidate their companies intimately and justify their causes for utilizing such techniques. If you happen to can’t quiet perceive the techniques they use then ensure to do some research on the internet and read web optimization articles that explain every technique? In the event you discover that their work suits alongside the traces of your research and that it’s all ethical, then they’re a company it’s best to put on your list.

A point to mention, a company ought to stress the phrase ‘patience is the key to success with search engine optimization’. If a company claims that they can achieve outcomes very quick, then it is time to begin operation. In theory, search engine optimization that’s passed out correctly on an internet site will take time until the outcomes begin to show (most instances 3 to six months however could be longer).

 Would you wish to know what could occur to your website should you hire a black hat SEO firm, not bearing in mind of how big or small your website is by way of model gratitude? An example could be the story of the BMW German website. They employed a black hat web optimization firm to carry out some work on their website and that resulted of their web site being banned from the Google ranks. So it is best to do your analysis on search engine marketing by studying articles such as this one and question a corporation’s strategy on search engine optimization. This may ensure that you’ve got chosen the clean white hat and that your website won’t be tarnished from the black.

The most significant thing that needs to be maintained while doing all the above tasks is manual work. Nowadays, there are frequent automated tools available to minimize the human labors and time taken in doing aforementioned things. However, that will not provide expected growth to website rankings. Therefore, it is advisable to use blue-collar submission of all directory, article, and press releases in order to get maximum benefits.
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SEO Tips For Beginner- Top 10

1. Don’t go for the popular keywords.
Do not try to tackle the well-liked keywords such as “travel” “computer”, instead add a word before or after the keyword such as “travel tips” or “computer news”. Many top 20 positions in less popular keywords is a thousand times better than a top 200 position in a extremely popular keyword.
Here are some of tools for choosing keywords for our site

Google AdWords Keyword Tool: Google’s keyword Pay-Per-Click tool doesn’t provide actual search numbers for keywords. Instead, it displays a graph like, colored bar, giving users an approximation.
Keyword Discovery tool: This is a fee-based tool where users can see how many users search for it daily, identify common spellings and misspellings, and determine the market share value for a given search word or phrase.

2. Fresh Domain? Old Domain? Beginner
Do not purchase a brand new domain unless you absolutely have to. Google now has an “aging delay for all domains” check. New domains will be measured unpredictable and need to “age” before it gains importance in the google index. If you had to use a brand new domain, expect to see 9-12 month delay before you are able to achieve top 20 positions in any keyword. The trick is buy an old or expired domain.

3. Plan your site to be “spider-friendly”.
Remember spiders can not fill out forms or click on flash menus. Always have an alternative HTML link that spiders can travel through to crawl your entire site. The best way to go about this is have a sitemap that contains links to every page of your site. Google has a special place for web masters to submit their sitemaps.

4. Single link out to non-spammer, non-linkfarm and worth sites.
The truth is, it doesn’t matter who links to you, you can have a thousand spammer and link farms that have links to your site, and it won’t affect your rank with google. But if your site contains links to spammer and link farm sites, your site will also be marked as spammer or link farm. So the trick is, watch who you link to

5. Make clear in your mind your site loads fast and rarely go down.
This may sound silly, but whenever a google bot or any other search engine spider visits your site. They will test your page load speed. If your site loads very slowly, your page rank will suffer as your site is now considered unfit for browsing. Also if your site is frequently down, your page rank will go down real fast.

6. Put your most significant keyword in your url and title tag.
Search engines such as google see your url as one of the most important factor for determining relevancy. For example, the top 20 positions for the keyword “wallpaper” are occupied by sites that contain the word “wallpaper” in their url. So if you want to achieve top 20 positions in any keyword, the fastest way would be having that keyword in your url. Title tags are also very important for search engines, especially the first few words, put your most important keyword in the front of your site title.

7. Use keywords for folder names and file names.
This trick has become very well known recently. Use your relevant keywords for your sub-folder names and file names. For example if you have a web page called “contact_us.html” and your website is about selling “teddy bears”. Then use “contact_us_for_teddy_bears.html” as your file name. Do the same thing for your folders and you will have a keyword rich url.

8. Never rename your webpage unless your site is new
For reputable and popular websites, renaming your WebPages will kill your rank in the search engines; you are essentially starting from scratch in terms of SEO. So if you are redesigning your site, remember keep the old file names.

9. Do not over-optimize
Remember the most important asset for your site is not your search engine ranking, but your users. Never SEO your site to the extent of hurting user experience. Over-optimization for search engines may help you in the short-terms but you will wake up one day and find out that your site only have “visitors” but not “users”.

10. Never implement ANY cloaking methods on your site
Site cloaking was popular a couple years ago. It means show one version of content to your visitors and show a different version of content to the search engine spiders. There are of course legitimate reasons for doing this. But due to popular usage by spammer sites, it is now considered instant ban if you cloak your site this way. Do not think the search engines will not find out. Google now frequently send out unknown bots from unknown ips for the sole purpose of detecting cloaked sites.

                                     

Google Page Rank

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1. Google Page Rank

PageRank is a link analysis algorithm, developed (and ever developing) by Google for their internet search engine. It is named after Larry Page, the cofounder of Google. PR algorithm assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. Google PageRank is probably one of the most important algorithms ever developed for the Web. With billions of existing pages and millions of pages generated every day, the search issue in the Web is more complex than you probably think it is. But how is it actually done? How does Google PageRank work, which factors do have an impact on it and which don’t? And what do we really know about PageRank?

1.1. What is it?

PageRank is one of the methods Google uses to determine a page’s relevance or importance. Google uses many factors in ranking. Of these, the PageRank algorithm might be the best be the best known. PageRank evaluates two things: how many links there are to a web page from other pages, and the quality of the linking sites. With PageRank, five or six high-quality links from websites such as www.cnn.com and www.nytimes.com would be valued much more highly than twice as many links from less reputable or established sites.
PageRank has only ever been an approximation of the quality of a web page and has never had anything to do with the measuring of the topical relevance of a web page. Topical relevance is measured with link context and on-page factors such as keyword density, title tag, and everything
else.

1.2. How Does PageRank work?

No one knows for sure how PageRank is currently calculated by Google. All the facts associated to it are results of various studies and research conducted time to time by various companies, agencies and individuals. Let’s put those facts straight.

• - The core Google PageRank algorithm “distributes” it’s established PR across all of the outbound links. Put differently, if you had a web page with a PR8 and had 1 link on it, the site linked to would get a fair amount of PR value. But, if you had 100 links on that page, each individual link would only get a fraction of the value.
• 
  - PageRank uses the link structure as an indicator of an individual page’s value. Google interprets a link from page A to page B as a vote, by page A, for page B. Google looks at considerably more than the sheer volume of votes, or links a page receives; e.g. it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.

1.3. Which factors do have an impact on PageRank?

• - Each inbound link is important to the overall total except banned sites. “PageRank is a form of a voting system. A link to a page is a vote for that page. Higher PageRank pages are viewed by Google as more important. Their votes are given more value by Google — much more value, in some cases. In general, the more voting links, the stronger the PageRank.”
• 
  - Adding new pages can decrease Page Rank. The effect is that, whilst the total PageRank in the site is increased, one or more of the existing pages will suffer a PageRank loss due to the new page making gains. Up to a point, the more new pages that are added, the greater is the loss to the existing pages. With large sites, this effect is unlikely to be noticed but, with smaller ones, it probably would.
• 
  - Page Rank can decrease. You can lose some important links that are no longer linking to your site. PR loss can also occur if some of your linking partners also experience a drop in their own PR, possibly setting off a chain reaction of lower PageRank all through the immediate linking network.
• 
  - Links from and to high quality related sites are important. The more closely related the pages, the higher the PageRank amount transferred. Linking to high quality sites shows the search engines your site is very useful to your visitors. Linking only to high quality content sites will give your site an edge over your competition.
• 
  - Incoming Links from popular sites are important. If pages linking to you have a high PageRank then your page gains some part of their reputation.
• 
  - Site can be banned if it links to banned sites. Be extremely careful of any out-going links from your site. Don’t link to bad neighborhoods (link farms, banned sites, etc.) Google will penalize you for bad links so always check the PageRank of the sites you’re linking to from your site.

1.4. Which factors don’t have an impact on PageRank?

• - Frequent content updates don’t improve PR automatically. Although Google might send crawlers more frequently to analyze your site, what is more significant are links pointing to your site.
• 
  - Content is not taken into account when PageRank is calculated. Content is taken into account when you actually perform a search for specific search terms.
• 
  - High PageRank does NOT guarantee a high search ranking for any particular term. If it did, then PR10 sites like Adobe would always show up for any search you do. They don’t.
• 
  - Wikipedia Links don't improve Page Rank. Wikipedia implemented a no-follow rule, indicating that outbound links should not be followed by search engine spiders.
• - Sub-directories don’t necessarily have a lower Page Rank than root-directories. Depending on the popularity of a website your subdirectories can have a higher PageRank than the root pages

SEO Introduction- Keyword / Key Phrase

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of improving the rank of a web page in the SERP of target search engines for a set of identified key-phrases. The three major search engines are Google, Yahoo and Bing. All three follow similar but different rules for ranking websites. In order to prevent webmasters (SEO agencies) from easily manipulating search results, all issue only general guidelines as to the factors that they rely on when ranking web-pages. Due to its popularity, Google is the search engine which we pay closest attention to.

What is a keyword / key phrase?

A keyword is a word that the owner of a website anticipates that potential clients will type in a Search engine if interested in his product or service. For example, a web design company may Identify “website” as a keyword. However, this is probably too vague to be of any real use. Far more Regularly identified are key-phrases. These are a combination of words that a website owner Identifies as relevant to his product or service. For example “outsource web design” or “outsource Website design.” A key concept in relation to keywords and key phrases is the “long tail” concept. This will be covered in more detail below. This is perhaps the most critical stage in the search engine optimization process. The goal is to create a list of keywords / key-phrases that satisfy three criteria.

Relevance:
The first criterion is that those who search for this key-phrase are likely to be interested in the Content of the website that you are optimizing. For example, those people who search for “bulk dogfood” are very likely to be interested in a website that sells bulk dog food online. There is no point ranking for this phrase unless you sell bulk dog food and your website clearly promotes this.

Demand:
The second criterion is that people must be actually searching for this key-phrase. For example, if Someone were to search for “Bags of dogfood larger than 50kg” this person would also be interested in the content of the online dog food sales website. However, as no one is searching for this key-phrase, ranking well for it is a waste of time. The goal is to identify relevant key-phrases for which there is demand.

Competition / Supply:
The supply for a key-phrase is the number of pages on the internet that a search engine considers to be relevant for a keyword or phrase. For example, a search for “security company” in Google.ie returns 176000000 results. Each one of these pages represents part of the overall supply for this phrase. The more supply, the more difficult attaining a top rank will be.