Google Instant

What is Google Instant?

Google Instant is a new search technique that shows results as you type. With Google Instant, People can get results as they type their queries. It is the smartest and fastest search that is Interactive, predictive and powerful.

Google introduce this new search technique

The key idea behind the invention of this search technique was that users type slowly, but read quickly. It is studied that users typically take 300 milliseconds between each keystrokes, but only 30 milliseconds (a tenth of the time) to read another word on the same page. It means that users can scan the results at the same time while they type.

Core features in Google Instant

Dynamic Results: In Google Instant, relevant search results are displayed dynamically as it shows results as you type. It offers you the quickest way to interact with desired search results. In this way, Google Instant can save 2-5 seconds per search.
Smarter Predictions: One of the key features in Google Instant is that it offers you smarter prediction than Google classic even when users don’t know exactly what they are looking for. As you type first character of your search term, Google Instant starts it’s magic and predict the rest of your query (in light gray text) before you finish typing. Now, it’s your time to see what you need? Scroll to search instead of type: Once you type your partial query then you don’t need to type whole search term, just scroll through predictions and see results instantly for each as you arrow down.

How different Google Instant from Google Classic?

The most obvious change is that Google Instant will provide more accurate and relevant content much faster in comparison to Google Classic because users don’t have to type full keyword or key-phrase term, or even press “search”.

Apart from its fast speed, another change is that seeing results as user type helps them to formulate a better search term by providing instant feedback. It means that users will also be guided, inspired and influenced by suggested queries until the results match exactly what they want. Both of the above changes make Google Instant quite different from Google Classic.

Core features in Google Instant

Dynamic Results: In Google Instant, relevant search results are displayed dynamically as it shows results as you type. It offers you the quickest way to interact with desired search results. In this way, Google Instant can save 2-5 seconds per search.
Smarter Predictions: One of the key features in Google Instant is that it offers you smarter prediction than Google classic even when users don’t know exactly what they are looking for. As you type first character of your search term, Google Instant starts it’s magic and predict the rest of your query (in light gray text) before you finish typing.
Scroll to search instead of type: Once you type your partial query then you don’t need to type whole search term, just scroll through predictions and see results instantly for each as you arrow down.

Impact of Google Instant on SEO

It’s quite early to predict the implications of Google instant on SEO. But, here are some of the observations regarding Google Instant that might affect SEO in the future. There may be some increment in impressions because site will appear several times until users finish their search query. With Google Instant, impressions will be measured in three ways.

As per the Google Classic, site is displayed in search results as a response to end users whenever they click on search button
Now according to the Google Instant, users start to type a term on Google and clicks on a link on the page.

Brand Stacking - Google is moving

One of Google’s other recent changes, and one that doesn’t seem to be getting as much attention as Instant, is Brand Stacking.

In case you need a crash course on Brand Stacking, it is essentially a change in Google’s algorithm in which branded search queries display multiple page one listings from the same domain. Historically, a site would be lucky to have 2 or 3 page one results for branded searches. With the implementation of Brand Stacking, that number has been as high six or even eight of the top search results.

Online reputation: Do you work with a brand that is constantly fighting negative reviews on page one of the search results? Brand stacking may end up working to your partner/client’s advantage because the brand’s domain may be able to push those negative reviews below the fold or to the second page.

1.Traffic: we make sure to verify that our partner/client sites are ranking in the top spot for branded queries. Why? First, it means that a client’s brand is being protected and is maintaining a visible branded status online. Second, and simply stated: having the top spot drives more traffic. Imagine if your partner/client website had six or eight of the top spots on the first page. Branded traffic to the site would most definitely increase.

2.Brand and Domain Awareness: Brand stacking allows the opportunity to take advantage of the “frequency effect.” The more an end user sees the domain on the page, the more likely it is that he or she will be able to recall the domain in the future without having to use a search engine. The benefit here? Not only are you going to have an increase in direct traffic, but the partner’s brand presence will be stronger, which can result in more leads, sales, conversions, etc. Implementation recommendation

Though all brands are not getting the same stacked results, the brands which are highly popular and have a domain authority with good back links surely stand a chance to rank for the first few searches on page 1.

It is quite obvious that once you get to know about a company and you are interested in its services or products you would like to conduct a brand research and know more about it. For that the social media sites will surely have the buzz around the brand available on their conversation pages but those again are opinions and preferences reflected in their tweets and like button counts but if the potential customer wants to know more about the company then he will surely want to know what the brand has to say.

Hence, the social media and this kind of domain stacking searches give the all round information to the user and the user can take an individual intelligent decision. As in the long run the user is responsible for his decision – the social media offers suggestions and opinions, the brand site

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SEO Tips For Beginner- Top 10

1. Don’t go for the popular keywords.
Do not try to tackle the well-liked keywords such as “travel” “computer”, instead add a word before or after the keyword such as “travel tips” or “computer news”. Many top 20 positions in less popular keywords is a thousand times better than a top 200 position in a extremely popular keyword.
Here are some of tools for choosing keywords for our site

Google AdWords Keyword Tool: Google’s keyword Pay-Per-Click tool doesn’t provide actual search numbers for keywords. Instead, it displays a graph like, colored bar, giving users an approximation.
Keyword Discovery tool: This is a fee-based tool where users can see how many users search for it daily, identify common spellings and misspellings, and determine the market share value for a given search word or phrase.

2. Fresh Domain? Old Domain? Beginner
Do not purchase a brand new domain unless you absolutely have to. Google now has an “aging delay for all domains” check. New domains will be measured unpredictable and need to “age” before it gains importance in the google index. If you had to use a brand new domain, expect to see 9-12 month delay before you are able to achieve top 20 positions in any keyword. The trick is buy an old or expired domain.

3. Plan your site to be “spider-friendly”.
Remember spiders can not fill out forms or click on flash menus. Always have an alternative HTML link that spiders can travel through to crawl your entire site. The best way to go about this is have a sitemap that contains links to every page of your site. Google has a special place for web masters to submit their sitemaps.

4. Single link out to non-spammer, non-linkfarm and worth sites.
The truth is, it doesn’t matter who links to you, you can have a thousand spammer and link farms that have links to your site, and it won’t affect your rank with google. But if your site contains links to spammer and link farm sites, your site will also be marked as spammer or link farm. So the trick is, watch who you link to

5. Make clear in your mind your site loads fast and rarely go down.
This may sound silly, but whenever a google bot or any other search engine spider visits your site. They will test your page load speed. If your site loads very slowly, your page rank will suffer as your site is now considered unfit for browsing. Also if your site is frequently down, your page rank will go down real fast.

6. Put your most significant keyword in your url and title tag.
Search engines such as google see your url as one of the most important factor for determining relevancy. For example, the top 20 positions for the keyword “wallpaper” are occupied by sites that contain the word “wallpaper” in their url. So if you want to achieve top 20 positions in any keyword, the fastest way would be having that keyword in your url. Title tags are also very important for search engines, especially the first few words, put your most important keyword in the front of your site title.

7. Use keywords for folder names and file names.
This trick has become very well known recently. Use your relevant keywords for your sub-folder names and file names. For example if you have a web page called “contact_us.html” and your website is about selling “teddy bears”. Then use “contact_us_for_teddy_bears.html” as your file name. Do the same thing for your folders and you will have a keyword rich url.

8. Never rename your webpage unless your site is new
For reputable and popular websites, renaming your WebPages will kill your rank in the search engines; you are essentially starting from scratch in terms of SEO. So if you are redesigning your site, remember keep the old file names.

9. Do not over-optimize
Remember the most important asset for your site is not your search engine ranking, but your users. Never SEO your site to the extent of hurting user experience. Over-optimization for search engines may help you in the short-terms but you will wake up one day and find out that your site only have “visitors” but not “users”.

10. Never implement ANY cloaking methods on your site
Site cloaking was popular a couple years ago. It means show one version of content to your visitors and show a different version of content to the search engine spiders. There are of course legitimate reasons for doing this. But due to popular usage by spammer sites, it is now considered instant ban if you cloak your site this way. Do not think the search engines will not find out. Google now frequently send out unknown bots from unknown ips for the sole purpose of detecting cloaked sites.