SEO Tips For Beginner- Top 10

1. Don’t go for the popular keywords.
Do not try to tackle the well-liked keywords such as “travel” “computer”, instead add a word before or after the keyword such as “travel tips” or “computer news”. Many top 20 positions in less popular keywords is a thousand times better than a top 200 position in a extremely popular keyword.
Here are some of tools for choosing keywords for our site

Google AdWords Keyword Tool: Google’s keyword Pay-Per-Click tool doesn’t provide actual search numbers for keywords. Instead, it displays a graph like, colored bar, giving users an approximation.
Keyword Discovery tool: This is a fee-based tool where users can see how many users search for it daily, identify common spellings and misspellings, and determine the market share value for a given search word or phrase.

2. Fresh Domain? Old Domain? Beginner
Do not purchase a brand new domain unless you absolutely have to. Google now has an “aging delay for all domains” check. New domains will be measured unpredictable and need to “age” before it gains importance in the google index. If you had to use a brand new domain, expect to see 9-12 month delay before you are able to achieve top 20 positions in any keyword. The trick is buy an old or expired domain.

3. Plan your site to be “spider-friendly”.
Remember spiders can not fill out forms or click on flash menus. Always have an alternative HTML link that spiders can travel through to crawl your entire site. The best way to go about this is have a sitemap that contains links to every page of your site. Google has a special place for web masters to submit their sitemaps.

4. Single link out to non-spammer, non-linkfarm and worth sites.
The truth is, it doesn’t matter who links to you, you can have a thousand spammer and link farms that have links to your site, and it won’t affect your rank with google. But if your site contains links to spammer and link farm sites, your site will also be marked as spammer or link farm. So the trick is, watch who you link to

5. Make clear in your mind your site loads fast and rarely go down.
This may sound silly, but whenever a google bot or any other search engine spider visits your site. They will test your page load speed. If your site loads very slowly, your page rank will suffer as your site is now considered unfit for browsing. Also if your site is frequently down, your page rank will go down real fast.

6. Put your most significant keyword in your url and title tag.
Search engines such as google see your url as one of the most important factor for determining relevancy. For example, the top 20 positions for the keyword “wallpaper” are occupied by sites that contain the word “wallpaper” in their url. So if you want to achieve top 20 positions in any keyword, the fastest way would be having that keyword in your url. Title tags are also very important for search engines, especially the first few words, put your most important keyword in the front of your site title.

7. Use keywords for folder names and file names.
This trick has become very well known recently. Use your relevant keywords for your sub-folder names and file names. For example if you have a web page called “contact_us.html” and your website is about selling “teddy bears”. Then use “contact_us_for_teddy_bears.html” as your file name. Do the same thing for your folders and you will have a keyword rich url.

8. Never rename your webpage unless your site is new
For reputable and popular websites, renaming your WebPages will kill your rank in the search engines; you are essentially starting from scratch in terms of SEO. So if you are redesigning your site, remember keep the old file names.

9. Do not over-optimize
Remember the most important asset for your site is not your search engine ranking, but your users. Never SEO your site to the extent of hurting user experience. Over-optimization for search engines may help you in the short-terms but you will wake up one day and find out that your site only have “visitors” but not “users”.

10. Never implement ANY cloaking methods on your site
Site cloaking was popular a couple years ago. It means show one version of content to your visitors and show a different version of content to the search engine spiders. There are of course legitimate reasons for doing this. But due to popular usage by spammer sites, it is now considered instant ban if you cloak your site this way. Do not think the search engines will not find out. Google now frequently send out unknown bots from unknown ips for the sole purpose of detecting cloaked sites.

                                     

Google Page Rank

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1. Google Page Rank

PageRank is a link analysis algorithm, developed (and ever developing) by Google for their internet search engine. It is named after Larry Page, the cofounder of Google. PR algorithm assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. Google PageRank is probably one of the most important algorithms ever developed for the Web. With billions of existing pages and millions of pages generated every day, the search issue in the Web is more complex than you probably think it is. But how is it actually done? How does Google PageRank work, which factors do have an impact on it and which don’t? And what do we really know about PageRank?

1.1. What is it?

PageRank is one of the methods Google uses to determine a page’s relevance or importance. Google uses many factors in ranking. Of these, the PageRank algorithm might be the best be the best known. PageRank evaluates two things: how many links there are to a web page from other pages, and the quality of the linking sites. With PageRank, five or six high-quality links from websites such as www.cnn.com and www.nytimes.com would be valued much more highly than twice as many links from less reputable or established sites.
PageRank has only ever been an approximation of the quality of a web page and has never had anything to do with the measuring of the topical relevance of a web page. Topical relevance is measured with link context and on-page factors such as keyword density, title tag, and everything
else.

1.2. How Does PageRank work?

No one knows for sure how PageRank is currently calculated by Google. All the facts associated to it are results of various studies and research conducted time to time by various companies, agencies and individuals. Let’s put those facts straight.

• - The core Google PageRank algorithm “distributes” it’s established PR across all of the outbound links. Put differently, if you had a web page with a PR8 and had 1 link on it, the site linked to would get a fair amount of PR value. But, if you had 100 links on that page, each individual link would only get a fraction of the value.
• 
  - PageRank uses the link structure as an indicator of an individual page’s value. Google interprets a link from page A to page B as a vote, by page A, for page B. Google looks at considerably more than the sheer volume of votes, or links a page receives; e.g. it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.

1.3. Which factors do have an impact on PageRank?

• - Each inbound link is important to the overall total except banned sites. “PageRank is a form of a voting system. A link to a page is a vote for that page. Higher PageRank pages are viewed by Google as more important. Their votes are given more value by Google — much more value, in some cases. In general, the more voting links, the stronger the PageRank.”
• 
  - Adding new pages can decrease Page Rank. The effect is that, whilst the total PageRank in the site is increased, one or more of the existing pages will suffer a PageRank loss due to the new page making gains. Up to a point, the more new pages that are added, the greater is the loss to the existing pages. With large sites, this effect is unlikely to be noticed but, with smaller ones, it probably would.
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  - Page Rank can decrease. You can lose some important links that are no longer linking to your site. PR loss can also occur if some of your linking partners also experience a drop in their own PR, possibly setting off a chain reaction of lower PageRank all through the immediate linking network.
• 
  - Links from and to high quality related sites are important. The more closely related the pages, the higher the PageRank amount transferred. Linking to high quality sites shows the search engines your site is very useful to your visitors. Linking only to high quality content sites will give your site an edge over your competition.
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  - Incoming Links from popular sites are important. If pages linking to you have a high PageRank then your page gains some part of their reputation.
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  - Site can be banned if it links to banned sites. Be extremely careful of any out-going links from your site. Don’t link to bad neighborhoods (link farms, banned sites, etc.) Google will penalize you for bad links so always check the PageRank of the sites you’re linking to from your site.

1.4. Which factors don’t have an impact on PageRank?

• - Frequent content updates don’t improve PR automatically. Although Google might send crawlers more frequently to analyze your site, what is more significant are links pointing to your site.
• 
  - Content is not taken into account when PageRank is calculated. Content is taken into account when you actually perform a search for specific search terms.
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  - High PageRank does NOT guarantee a high search ranking for any particular term. If it did, then PR10 sites like Adobe would always show up for any search you do. They don’t.
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  - Wikipedia Links don't improve Page Rank. Wikipedia implemented a no-follow rule, indicating that outbound links should not be followed by search engine spiders.
• - Sub-directories don’t necessarily have a lower Page Rank than root-directories. Depending on the popularity of a website your subdirectories can have a higher PageRank than the root pages

SEO Introduction- Keyword / Key Phrase

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of improving the rank of a web page in the SERP of target search engines for a set of identified key-phrases. The three major search engines are Google, Yahoo and Bing. All three follow similar but different rules for ranking websites. In order to prevent webmasters (SEO agencies) from easily manipulating search results, all issue only general guidelines as to the factors that they rely on when ranking web-pages. Due to its popularity, Google is the search engine which we pay closest attention to.

What is a keyword / key phrase?

A keyword is a word that the owner of a website anticipates that potential clients will type in a Search engine if interested in his product or service. For example, a web design company may Identify “website” as a keyword. However, this is probably too vague to be of any real use. Far more Regularly identified are key-phrases. These are a combination of words that a website owner Identifies as relevant to his product or service. For example “outsource web design” or “outsource Website design.” A key concept in relation to keywords and key phrases is the “long tail” concept. This will be covered in more detail below. This is perhaps the most critical stage in the search engine optimization process. The goal is to create a list of keywords / key-phrases that satisfy three criteria.

Relevance:
The first criterion is that those who search for this key-phrase are likely to be interested in the Content of the website that you are optimizing. For example, those people who search for “bulk dogfood” are very likely to be interested in a website that sells bulk dog food online. There is no point ranking for this phrase unless you sell bulk dog food and your website clearly promotes this.

Demand:
The second criterion is that people must be actually searching for this key-phrase. For example, if Someone were to search for “Bags of dogfood larger than 50kg” this person would also be interested in the content of the online dog food sales website. However, as no one is searching for this key-phrase, ranking well for it is a waste of time. The goal is to identify relevant key-phrases for which there is demand.

Competition / Supply:
The supply for a key-phrase is the number of pages on the internet that a search engine considers to be relevant for a keyword or phrase. For example, a search for “security company” in Google.ie returns 176000000 results. Each one of these pages represents part of the overall supply for this phrase. The more supply, the more difficult attaining a top rank will be.