Google Instant

What is Google Instant?

Google Instant is a new search technique that shows results as you type. With Google Instant, People can get results as they type their queries. It is the smartest and fastest search that is Interactive, predictive and powerful.

Google introduce this new search technique

The key idea behind the invention of this search technique was that users type slowly, but read quickly. It is studied that users typically take 300 milliseconds between each keystrokes, but only 30 milliseconds (a tenth of the time) to read another word on the same page. It means that users can scan the results at the same time while they type.

Core features in Google Instant

Dynamic Results: In Google Instant, relevant search results are displayed dynamically as it shows results as you type. It offers you the quickest way to interact with desired search results. In this way, Google Instant can save 2-5 seconds per search.
Smarter Predictions: One of the key features in Google Instant is that it offers you smarter prediction than Google classic even when users don’t know exactly what they are looking for. As you type first character of your search term, Google Instant starts it’s magic and predict the rest of your query (in light gray text) before you finish typing. Now, it’s your time to see what you need? Scroll to search instead of type: Once you type your partial query then you don’t need to type whole search term, just scroll through predictions and see results instantly for each as you arrow down.

How different Google Instant from Google Classic?

The most obvious change is that Google Instant will provide more accurate and relevant content much faster in comparison to Google Classic because users don’t have to type full keyword or key-phrase term, or even press “search”.

Apart from its fast speed, another change is that seeing results as user type helps them to formulate a better search term by providing instant feedback. It means that users will also be guided, inspired and influenced by suggested queries until the results match exactly what they want. Both of the above changes make Google Instant quite different from Google Classic.

Core features in Google Instant

Dynamic Results: In Google Instant, relevant search results are displayed dynamically as it shows results as you type. It offers you the quickest way to interact with desired search results. In this way, Google Instant can save 2-5 seconds per search.
Smarter Predictions: One of the key features in Google Instant is that it offers you smarter prediction than Google classic even when users don’t know exactly what they are looking for. As you type first character of your search term, Google Instant starts it’s magic and predict the rest of your query (in light gray text) before you finish typing.
Scroll to search instead of type: Once you type your partial query then you don’t need to type whole search term, just scroll through predictions and see results instantly for each as you arrow down.

Impact of Google Instant on SEO

It’s quite early to predict the implications of Google instant on SEO. But, here are some of the observations regarding Google Instant that might affect SEO in the future. There may be some increment in impressions because site will appear several times until users finish their search query. With Google Instant, impressions will be measured in three ways.

As per the Google Classic, site is displayed in search results as a response to end users whenever they click on search button
Now according to the Google Instant, users start to type a term on Google and clicks on a link on the page.