Brand Stacking - Google is moving

One of Google’s other recent changes, and one that doesn’t seem to be getting as much attention as Instant, is Brand Stacking.

In case you need a crash course on Brand Stacking, it is essentially a change in Google’s algorithm in which branded search queries display multiple page one listings from the same domain. Historically, a site would be lucky to have 2 or 3 page one results for branded searches. With the implementation of Brand Stacking, that number has been as high six or even eight of the top search results.

Online reputation: Do you work with a brand that is constantly fighting negative reviews on page one of the search results? Brand stacking may end up working to your partner/client’s advantage because the brand’s domain may be able to push those negative reviews below the fold or to the second page.

1.Traffic: we make sure to verify that our partner/client sites are ranking in the top spot for branded queries. Why? First, it means that a client’s brand is being protected and is maintaining a visible branded status online. Second, and simply stated: having the top spot drives more traffic. Imagine if your partner/client website had six or eight of the top spots on the first page. Branded traffic to the site would most definitely increase.

2.Brand and Domain Awareness: Brand stacking allows the opportunity to take advantage of the “frequency effect.” The more an end user sees the domain on the page, the more likely it is that he or she will be able to recall the domain in the future without having to use a search engine. The benefit here? Not only are you going to have an increase in direct traffic, but the partner’s brand presence will be stronger, which can result in more leads, sales, conversions, etc. Implementation recommendation

Though all brands are not getting the same stacked results, the brands which are highly popular and have a domain authority with good back links surely stand a chance to rank for the first few searches on page 1.

It is quite obvious that once you get to know about a company and you are interested in its services or products you would like to conduct a brand research and know more about it. For that the social media sites will surely have the buzz around the brand available on their conversation pages but those again are opinions and preferences reflected in their tweets and like button counts but if the potential customer wants to know more about the company then he will surely want to know what the brand has to say.

Hence, the social media and this kind of domain stacking searches give the all round information to the user and the user can take an individual intelligent decision. As in the long run the user is responsible for his decision – the social media offers suggestions and opinions, the brand site

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Google Caffeine- How does it work?

What is Google Caffeine?

 
It is an indexing technology which provides 50% fresh content for a new search. According to Google whatever you are posting a blog or a forum, you can find your links much sooner after it is published on the World Wide Web.

Why Google introduce this new search indexing system?

Content on the web is blossoming. It is increasing not in size and numbers but with the number of images, videos and some real time updates. The WebPages are becoming more complex and people doing spamming in their content so; to provide the correct output to the user Google implemented this technology.

What is new in this indexing system?

Four major things are founded in this indexing system Speed, Accuracy, temporal relevancy and index size. Here we can define these points. 

Speed

– How fast the new indexing system load the results?

Accuracy

– Which set of results is more accurate to the user query?

Temporal Relevancy

– It make search better at capturing breaking news or it can index the new information.

Indexing Sixe

– How much data it can index?

Effect of Google Caffeine on SEO

Since Google announce the caffeine, SEO professionals have been running to make the appropriate changes in their website.

a. Page Load Time

– If we talk about the speed means page load time is going to play a big role now. It is standard to have a low page load time, about two second. This low time is more important after the caffeine implementation.

b. Keywords and Phrases

– If your website does not have relevant keywords then this can be problem for you website due to caffeine. This technique also filters the website which are spamming in the content of the website. 

c. Ads(Not SEO)

– Your PPC management is becoming more challenging Now because if your website loading time less you got low quality score which can’t run ads properly and you have to pay more.

What are the points a SEO need to take care?

-  Work on your website loading speed which can be a winning factor in near future. Your website should be quick in loading around in two seconds. 
-  Do not submit duplicate content into the same directories like if you are writing articles then you need to change your article about 10 to 15% every time when you are submitting an article into more than one directory. 
-  Use synonyms of the keywords when writing title of a website do not copy title of other websites.   
-  If your website has blog then write a post once in week to target your keywords but the content should be fresh and relevant.  

Black Hat and White Hat SEO

If you want a around for a search engine optimization firm to carry out some SEO work in your website, then make sure you select the appropriate color hat. There are a lot of companies that adopt a fast and unethical strategy to search engine marketing, known as black hat website positioning, while there are a smaller number or corporations that implement ethical search engine marketing work, often known as white hat SEO. The key to selecting the best color, which is obviously the white, is as follows…

White Hat SEO/Ethical SEO

White Hat SEO also known as ethical SEO comprises of practices approved by search engines. Almost every search engine has some predefined mechanism of searching and crawling through numerous web pages. Some of the most important things which drive traffic to a website and improve search engine rankings are quality back links from relevant websites, original content (with suitable density of keywords), and a search engine friendly website (with smallest amount possible clutters in code).

Formation of appropriate Meta Tags, links and image optimization, HTML code validation according to W3C standards, and removal of all scripts from the page makes a website search engine friendly. Without implementing these on-page optimization techniques, a website could not get probable search engine rankings and organic traffic.

Some of the most popular White Hat SEO tactics includes search engine submission, directory submission, article submission, social networking (using blogs, Face book, MySpace, LinkedIn, and Twitter), social media optimization, press release submission, and social bookmarking. Using YouTube and other popular tools.

Be careful before choosing SEO Company

Before you even think of taking over a search engine optimization company, the first thing is to buy around and see what’s out on the market. The same rules would apply in the event you have been to buy a new computer. You’ll take a look at a couple of models, prices and what each model has to offer. If a search engine optimization firm was to offer a service that may assure you high ranks, there’s a excellent chance they are carrying a black hat. No SEO company can guarantee high ranks since they don’t have any direct management over the search engines and their ranking algorithms. They’ll however point out that top ranks are highly achievable as a consequence of their previous success with other clients.

An important giveaway on a black hat search engine optimization firm is the way they might explain their services. If a company cannot go into detail on how they perform their work (which means they are very imprecise), and this involves justifying each step of their work, then it could be greatest to avoid their services.

A proper search engine optimization group might be more than pleased to elucidate their companies intimately and justify their causes for utilizing such techniques. If you happen to can’t quiet perceive the techniques they use then ensure to do some research on the internet and read web optimization articles that explain every technique? In the event you discover that their work suits alongside the traces of your research and that it’s all ethical, then they’re a company it’s best to put on your list.

A point to mention, a company ought to stress the phrase ‘patience is the key to success with search engine optimization’. If a company claims that they can achieve outcomes very quick, then it is time to begin operation. In theory, search engine optimization that’s passed out correctly on an internet site will take time until the outcomes begin to show (most instances 3 to six months however could be longer).

 Would you wish to know what could occur to your website should you hire a black hat SEO firm, not bearing in mind of how big or small your website is by way of model gratitude? An example could be the story of the BMW German website. They employed a black hat web optimization firm to carry out some work on their website and that resulted of their web site being banned from the Google ranks. So it is best to do your analysis on search engine marketing by studying articles such as this one and question a corporation’s strategy on search engine optimization. This may ensure that you’ve got chosen the clean white hat and that your website won’t be tarnished from the black.

The most significant thing that needs to be maintained while doing all the above tasks is manual work. Nowadays, there are frequent automated tools available to minimize the human labors and time taken in doing aforementioned things. However, that will not provide expected growth to website rankings. Therefore, it is advisable to use blue-collar submission of all directory, article, and press releases in order to get maximum benefits.
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