Brand Stacking - Google is moving

One of Google’s other recent changes, and one that doesn’t seem to be getting as much attention as Instant, is Brand Stacking.

In case you need a crash course on Brand Stacking, it is essentially a change in Google’s algorithm in which branded search queries display multiple page one listings from the same domain. Historically, a site would be lucky to have 2 or 3 page one results for branded searches. With the implementation of Brand Stacking, that number has been as high six or even eight of the top search results.

Online reputation: Do you work with a brand that is constantly fighting negative reviews on page one of the search results? Brand stacking may end up working to your partner/client’s advantage because the brand’s domain may be able to push those negative reviews below the fold or to the second page.

1.Traffic: we make sure to verify that our partner/client sites are ranking in the top spot for branded queries. Why? First, it means that a client’s brand is being protected and is maintaining a visible branded status online. Second, and simply stated: having the top spot drives more traffic. Imagine if your partner/client website had six or eight of the top spots on the first page. Branded traffic to the site would most definitely increase.

2.Brand and Domain Awareness: Brand stacking allows the opportunity to take advantage of the “frequency effect.” The more an end user sees the domain on the page, the more likely it is that he or she will be able to recall the domain in the future without having to use a search engine. The benefit here? Not only are you going to have an increase in direct traffic, but the partner’s brand presence will be stronger, which can result in more leads, sales, conversions, etc. Implementation recommendation

Though all brands are not getting the same stacked results, the brands which are highly popular and have a domain authority with good back links surely stand a chance to rank for the first few searches on page 1.

It is quite obvious that once you get to know about a company and you are interested in its services or products you would like to conduct a brand research and know more about it. For that the social media sites will surely have the buzz around the brand available on their conversation pages but those again are opinions and preferences reflected in their tweets and like button counts but if the potential customer wants to know more about the company then he will surely want to know what the brand has to say.

Hence, the social media and this kind of domain stacking searches give the all round information to the user and the user can take an individual intelligent decision. As in the long run the user is responsible for his decision – the social media offers suggestions and opinions, the brand site

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